Posts Tagged ‘Restaurant Marketing’
Three Reasons Your Restaurant Should Embrace Employee Social Media Advocacy
If you are like many restaurant owners, you know that your staff spends a great deal of time (hopefully off the clock) on social media. Yet if you are like most restaurant owners, you may not have considered how this behavior could have a positive impact on your business. Restaurant owners have long understood the…
Read MoreWhat’s Your Restaurant Brand Personality?
A brief, but definitive guide to determining what characteristics your restaurant brand has. Brand personality is a set of characteristics, often human-like, that are attributed to a brand. A well-defined and developed brand personality gives consumers the ability to relate to the brand and develop a preference for it. Let’s say you own a sushi…
Read MoreFacebook has changed…. Again. What does it mean for your restaurant?
If you have a Facebook page for your restaurant or business, you’ll want to pay particular attention to the changes that are getting rolled out over the next few months. In January 2018, Mark Zuckerberg announced upcoming changes to handle the way content appears on news feeds. These changes would define what users see, and…
Read MoreHas your restaurant been slammed by the Ripoff Report? Here’s what you should know
EXTORTION!!!! SCAM!!! That’s how many describe the review site Ripoff Report. Ripoff Report is a for-profit website that many claim runs on the philosophy of being a BBB – “bad” business bureau. The website claims that it serves consumers by providing a platform for anonymous complaints. Having worked with numerous businesses that have been listed…
Read More“Siri, what restaurants are near me?” How to break into local SEO for restaurants
Like many restaurateurs, you probably see a lot of new faces in your restaurant every week. But where are all these new diners coming from? Most restaurateurs we have spoken to believe the adage that “the only marketing a restaurant needs to do comes from the kitchen,” and that word-of-mouth is responsible for bringing in…
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