Restaurant Marketing: Beyond the Plate

Series Restaurant Marketing Sorry, we couldn’t find any posts. Please try a different search. Restaurant Marketing: Beyond the Plate Marketing is a subject so vast that we often find our clients have misunderstandings of what it is, and what it can do for their business. Marketing, at its core, is a discipline comprised of dozens…

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Three Reasons Your Restaurant Should Embrace Employee Social Media Advocacy

If you are like many restaurant owners, you know that your staff spends a great deal of time (hopefully off the clock) on social media. Yet if you are like most restaurant owners, you may not have considered how this behavior could have a positive impact on your business. Restaurant owners have long understood the…

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What’s Your Restaurant Brand Personality?

A brief, but definitive guide to determining what characteristics your restaurant brand has. Brand personality is a set of characteristics, often human-like, that are attributed to a brand. A well-defined and developed brand personality gives consumers the ability to relate to the brand and develop a preference for it. Let’s say you own a sushi…

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Facebook has changed…. Again. What does it mean for your restaurant?

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If you have a Facebook page for your restaurant or business, you’ll want to pay particular attention to the changes that are getting rolled out over the next few months. In January 2018, Mark Zuckerberg announced upcoming changes to handle the way content appears on news feeds. These changes would define what users see, and…

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Has your restaurant been slammed by the Ripoff Report? Here’s what you should know

EXTORTION!!!! SCAM!!! That’s how many describe the review site Ripoff Report. Ripoff Report is a for-profit website that many claim runs on the philosophy of being a BBB – “bad” business bureau. The website claims that it serves consumers by providing a platform for anonymous complaints. Having worked with numerous businesses that have been listed…

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