Posts by Alfred Goldberg
Why Marketing Fails Before It Even Starts
Series The Promotional Mix Restaurant Marketing: Beyond the Plate Restaurant Marketing: The Big Picture Introduction to the Promotional Mix Sponsorships Exhibitions and Conferences Sales Promotions Word-of-Mouth Marketing Product Packaging Advertising Direct Marketing Solutions 1 2 Next » Why Marketing Fails Before It Even Starts Marketing doesn’t fail because of poor tactics—it fails due to lack…
Read MoreThe Return of French Restaurants — And Why They Never Really Left
I’ve been working in restaurant marketing for more than 25 years, and I’m currently editing my book Beyond the Plate: A Restaurateur’s Guide to Marketing. Long before that, though, I was the kid collecting restaurant menus and memorabilia. Restaurant history has always fascinated me — not just what was on the plate, but what it…
Read MoreThe Surprising Origin of Rudolph the Red-Nosed Reindeer: A Story of Marketing, Generosity, and Resilience
Blog You Might Also Want to Read The Magic of Christmas Advertising: A Look at Famous Campaigns Through the Years The Sound of the Season: How Christmas Carols Create Magic in Advertising How Coca-Cola Shaped the Modern Image of Santa Claus The Surprising Origin of Rudolph the Red-Nosed Reindeer: A Story of Marketing, Generosity, and…
Read MoreThe Top 10 Overlooked Marketing Tactics for Restaurants
Blog You Might Also Want to Read Restaurant Location Strategy: Choosing Wisely and Overcoming Challenges The Top 10 Overlooked Marketing Tactics for Restaurants Embracing Nowstalgia: A Trend Worth Savoring for Restaurants The Return of French Restaurants — And Why They Never Really Left The Top 10 Overlooked Marketing Tactics for Restaurants TLDR: This blog highlights…
Read MoreRestaurant Location Strategy: Choosing Wisely and Overcoming Challenges
Choosing the right restaurant location is critical to success and involves evaluating factors such as visibility, foot traffic, accessibility, and alignment with your target audience. However, this process comes with challenges like high competition, zoning regulations, and potentially prohibitive costs. The blog emphasizes overcoming these hurdles through detailed market research, feasibility studies, and strategic planning to ensure the location aligns with the restaurant’s concept and long-term goals.
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