How Local Influencers Can Help Your Restaurant Reach New Customers

How Local Influencers Can Help Your Restaurant Reach New Customers As a restaurant owner, you know that word-of-mouth is one of the best ways to attract new customers. And what better way to get people talking about your business than by enlisting the help of local influencers? Influencers are social media users with a large…

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Restaurant Marketing: The Big Picture

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Series Restaurant Marketing Restaurant Marketing: Beyond the Plate Restaurant Marketing: The Big Picture Restaurant Marketing: The Big Picture With abundant information and hundreds of channels to utilize, marketing can overwhelm even the most experienced business owners. So it’s not surprising that restaurateurs are often confused about the most essential elements of marketing and how to…

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9 Reasons Why Your Restaurant Needs Public Relations

“If I was down to my last dollar, I’d spend it on public relations,” – Bill Gates Whether you were a fan of Entourage or Sex and the City, you’re probably familiar with television’s version of a publicist. Often portrayed as glamourous party planners and snarky celebrity wranglers, the importance of publicists and the public…

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Creating the Right Culture for your Restaurant

We all remember the sitcom Cheers, set in a Boston bar where “everybody knew your name.” Many of us have a restaurant or bar in which we feel at home. Something about the place brings us back time and time again. We may not be able to put our finger on it, but the reason…

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How to Build, Maintain & Monitor a Restaurant Brand

Florida has over 40,000 eating & drinking locations. In an increasingly competitive industry, how does your restaurant stand out? There are only so many happy hour specials and ladies’ night contests you can run. Let’s face it, success often comes down to your restaurant’s reputation. To sustain a positive reputation, you must build and maintain…

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