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Entrepreneur Alfred Goldberg Gains SOSTAC® Certification

President of Absolute Marketing Solutions becomes a recognized SOSTAC® Certified Planner

FOR IMMEDIATE RELEASE                                                                                                               

TAMPA, FL. (June 7, 2016) – Alfred Goldberg, a Tampa entrepreneur and the President of Absolute Marketing Solutions, has gained the recognition of being a SOSTAC® Certified Planner. SOSTAC® is a distinction that allows Goldberg to help others design and execute plans in business, digital strategy, personal affairs and more.

SOSTAC® (Situational Analysis – Objectives – Strategy – Tactics – Actions – Control) is a framework that helps individual, brands, and businesses plan successful strategies to achieve and measure their business goals.

“SOSTAC® provides a systematic approach for organizations and individuals to achieve their objectives,” said Goldberg. “One common mistake that businesses make is to pursue tactics without a plan in place.  SOSTAC® helps keep your actions in alignment with your objectives, and closes the gap between developing a strategy and achieving results.”

Absolute Marketing Solutions provides digital marketing services to small and medium businesses. Many companies chase the latest digital channels, such as social media, or SEO, but rarely have a plan that ties these tactics to their organizational objectives.

SOSTAC® is an invaluable tool that allows clients to develop strategic plans that will allow them to integrate digital marketing in a highly informed, targeted way.

With more than 20 years’ experience working in digital, Goldberg has frequently seen the problem of clients wanting to integrate digital channels into their marketing efforts, but do so with little to no planning.

With the SOSTAC® professional certification, Goldberg’s aim is to help Absolute Marketing Solutions guide businesses towards success.

“This is just the first step, as we will begin to have additional staff pursue the SOSTAC® Certification. Any employee who is involved with helping clients craft or execute strategy will soon be SOSTAC® certified.


SOSTAC® was developed by PR Smith in the 1990s and has since been adopted as one of the most internationally recognized models of planning for marketing, business excellence and more.

Notable companies such as IBM, Microsoft and Virgin have publicized their use of the SOSTAC® approach and have found success with it in marketing and other efforts.

About Absolute Marketing Solutions

Since 1999, Absolute Marketing Solutions has been providing high quality mobile applications, responsive websites, and mobile strategy to clients worldwide. Absolute understands that to succeed on mobile, businesses need a strategy that matches consumer demands on every digital platform. Absolute Marketing Solutions specializes in mobile strategy, design, and development alongside digital marketing efforts such as SEO and conversion analysis. We combine the technological and marketing expertise necessary for companies to drive engagement and achieve success.

Alfred Goldberg

Co-founder and President of American Operations at Absolute Marketing Solutions. Alfred Goldberg has over 15 years of experience as a small business owner and is one of two individuals in Florida to hold the distinction of being a Mobile Marketing Association Certified Mobile Marketer.

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