Word-of-Mouth Marketing

Series The Promotional Mix Restaurant Marketing: Beyond the Plate Restaurant Marketing: The Big Picture Introduction to the Promotional Mix Sponsorships Exhibitions and Conferences Sales Promotions Word-of-Mouth Marketing Product Packaging Advertising Direct Marketing Solutions 1 2 Next » Word-of-Mouth Marketing “Hey! Do you know a good realtor?”, “Who is your caterer?”, “I need a good lawyer.”…

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Why HIPPOs are dangerous for your website

For a few years, you’ve been at your company, working with a dedicated in-house team on internal marketing strategies that will take the company to the next level. You’ve been eyeing your competition and noticed they’ve all done something that your company has needed to do for years, redesign the company website.Your website is in…

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A Business Owner’s Guide to Digital Marketing

A confused executive on his computer

The red bubble on your inbox icon reads 52. It’s 7:02 am. Gulping your coffee, you start wading through the email chaos. You clench your mug – half of these emails are ads for digital marketing services. Finding digital marketing help has been on your to-do list for a week, but more options bring more…

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“Siri, what restaurants are near me?” How to break into local SEO for restaurants

Like many restaurateurs, you probably see a lot of new faces in your restaurant every week. But where are all these new diners coming from? Most restaurateurs we have spoken to believe the adage that “the only marketing a restaurant needs to do comes from the kitchen,” and that word-of-mouth is responsible for bringing in…

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5 New Years’ Resolutions Your Restaurant Should Have

Every year, millions of Americans decide to make a list of ways to improve themselves in the new year. Whether it’s to drop a few pounds, land a dream career, or take a vacation to a bucket list destination, many people have dreams and aspirations. As a restaurant owner, you’ve probably made a few resolutions…

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