Content Marketing
Reaching for Education
Reaching for Education Continuing our values series, our second value in the acronym REACH-IT is education. Many marketing firms define the term “education” differently. Some may value a certification or degree over one’s experience. Although we recognize the importance of attending a university, we do not stop there when looking to build our team. In…
Read MoreReaching for Results
Reaching for Results: When initially meeting with a client, we always begin by asking them to define their business objectives. Then, understanding their objectives, we help them craft their strategy, guide their selection of marketing and promotional tactics, and capture the appropriate metrics. We do this because our clients count on us to deliver actual…
Read MoreGet to Know Your Customer Day (October 21):
Every three years, the American Marketing Association revises its definition of marketing. In 2017, they defined marketing as “an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Although the wording has changed, the development of the definition has maintained…
Read MoreWho is your Primary Target Audience
One of the first questions we ask our clients and potential clients is, “Who is your target audience?” The response is almost always something along the lines of “My product is great; it appeals to everyone.” Although enthusiasm for one’s business is great, it can blind us to our primary target audience. If you don’t…
Read MoreThe Importance of Knowing Your Customers
One eternal truth in marketing is that you have to know your customers. After all, how will you provide them with a product or service that meets their needs if you don’t know what they value? How will you reach them with your marketing messages if you don’t know where to find them? How will…
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