published by Alfred Goldberg on October 6, 2020
One of the first questions we ask our clients and potential clients is, “Who is your target audience?” The response is almost always something along the lines of “My product is great; it appeals to everyone.” Although enthusiasm for one’s business is great, it can blind us to our primary target audience. If you don’t … Read more
published by Alfred Goldberg on October 4, 2020
One eternal truth in marketing is that you have to know your customers. After all, how will you provide them with a product or service that meets their needs if you don’t know what they value? How will you reach them with your marketing messages if you don’t know where to find them? How will … Read more
published by Alfred Goldberg on December 27, 2018
The red bubble on your inbox icon reads 52. It’s 7:02 am. Gulping your coffee, you start wading through the email chaos. You clench your mug – half of these emails are ads for digital marketing services. Finding digital marketing help has been on your to-do list for a week, but more options bring more … Read more
published by Alfred Goldberg on September 28, 2018
Have you heard the terms SEO, SEM, or PPC being used casually in a business meeting or conversation? It’s easy to nod along, never admitting that you don’t know what these acronyms mean. That’s okay. We’ve compiled a list that explains what these basic marketing terms, so you can feel empowered to use them and … Read more
published by Alfred Goldberg on April 21, 2017
The Internet has done some pretty cool things. It’s leveled the playing field by giving small companies the ability to compete with big ones in a way that was never possible before. The bad news is that it’s leveled the playing field – by giving other companies the chance to directly compete with yours. That means your competitors … Read more
