Why Businesses Fail to Measure Marketing Results – and How to Overcome These Challenges

There’s a lot of talk in the business world about the importance of measuring marketing results. But when it comes down to it, many businesses simply don’t do it (or do it incorrectly). Why is that? In this post, we’ll explore some of the reasons why businesses fail to measure actual marketing results and offer…

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Reaching for Education

Reaching for Education Continuing our values series, our second value in the acronym REACH-IT is education. Many marketing firms define the term “education” differently. Some may value a certification or degree over one’s experience. Although we recognize the importance of attending a university, we do not stop there when looking to build our team. In…

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Reaching for Results

Reaching for Results: When initially meeting with a client, we always begin by asking them to define their business objectives. Then, understanding their objectives, we help them craft their strategy, guide their selection of marketing and promotional tactics, and capture the appropriate metrics. We do this because our clients count on us to deliver actual…

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National Homeless Persons’ Remembrance Day

As of February 2021, the number of homeless in downtown Tampa hit a high of 1,650 people. Although the city has been working to provide shelter, food, and hygienic products to the homeless, many still struggle to survive. However, Hyde Park United Methodist Church has made efforts to support homeless initiatives through its non-profit organization,…

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How to Stay Productive In and Out of the Office:

It seems like ever since the pandemic, workers have been struggling to shift their focus back into the office. But just as we adjusted to sleeping in, dressing down, and meeting on Zoom, we must readapt to traditional business standards to achieve company goals. To avoid a lack of productivity in the workplace, we recommend…

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