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The Importance of Mobile Strategy for Business


Don’t get FOMO, go Mobile.

Mobile has long evolved from a buzzword to a huge opportunity for business owners to reach their audiences and increase their revenue. But what exactly does a mobile strategy for business look like? What factors are to be considered when creating one?

According to a study by the Global Web Index, 8 in 10 Internet users have a smartphone and spend an average of 2 hours daily on the mobile web. People aged 16-24 spend as much as 43% of their entire Internet time on a mobile interface.

Long story short, if your business is not taking advantage of the mobile space then it is missing out on many opportunities to reach and engage its audience.

Responsive Website or Mobile Application?

There are two main forms a mobile strategy can take: a responsive website or a mobile application.

Responsive websites are designed to respond to the device they’re viewed on when looking at a site through a mobile browser such as Chrome or Safari. On the other hand, mobile apps need to be downloaded from an app marketplace. They have enhanced functions like GPS, push notifications and the ability to store information offline.

While most would tell you to have both if you can, a business can launch a very successful mobile strategy by incorporating their business goals within their chosen platform.

Benefits of Going Mobile

The entire purpose of a mobile device was for people to access information while in motion—making it the perfect platform for location-based searches. In fact, nearly 70% of Google searches involve a specific location, creating huge opportunities for businesses to incorporate location-based information in their ads.

Responsive websites and apps are also designed to load faster, more efficiently, and when designed well, should give the user a great experience. That can speak volumes for your brand identity and foster trust by offering up a sleek, intuitive user experience.

If you’re interested in learning more about responsive website design or application development, contact us and we’ll be happy to follow up with more information.

Alfred Goldberg

Co-founder and President of American Operations at Absolute Marketing Solutions. Alfred Goldberg has over 15 years of experience as a small business owner and is one of two individuals in Florida to hold the distinction of being a Mobile Marketing Association Certified Mobile Marketer.

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