It’s no secret that Absolute Marketing Solutions is an officially certified Google Partner, earning the badge and expanding its expertise to further benefit our current and potential clients in the Tampa Bay area. But what exactly are the benefits of working with a Google Partner?
Absolute earned specializations in Search, Search Fundamentals, Google Analytics, and Mobile Advertising, and now has team members certified in these specific areas to help further clients create successful ad campaigns on the AdWords platform. AdWords is a powerful advertising tool that unlike billboards, television or radio ads, is highly measurable and offers up A/B testing to maximize your company’s investment.
Benefits of partnering with an AdWords Certified Partner are innumerable, but here are a few that we’d like to highlight:
1. Ensuring that your campaigns are up to snuff with the best PPC best practices.
Agencies who want to keep their certifications must take exams in a variety of fields from Search, Display, Shopping, Mobile, and Video advertising. With the rules and best practices always changing, organizations will want to make sure they’re working with a team who’s educated and has been tested on these practices.
2. Work with individuals who have mastered AdWords.
AdWords has hundreds of customizable features and options to leverage for your business when you create any PPC campaign. The advantage of working with a Google Partner is that they are specifically trained to use AdWords features to maximize the benefit of your campaign with profitability in mind.
3. Have an advantage over your competitors with access to Beta.
After Google develops new applications, only Google Partners have access to the beta versions. Having this special access to features not available to the public can give your AdWords campaign efforts an advantage over your competitors, with beta features sometimes lasting a whole year before being rolled out to the public!
4. Assurance knowing that you’re working with an elite group of marketing professionals dedicated to maximizing your investment.
Google Partners must maintain their certifications and re-take their exams every 18 months to ensure they remain a part of the program. Know that you’re in good hands with people who are specially trained to use the AdWords platform to bring your company success.
5. Innovation and Honesty.
Google AdWords Partners must demonstrate that they use only the best practices, otherwise, be stripped of their badge. That means testing your campaigns with multiple ads, adding the appropriate extensions, and analyzing keyword performance to maximize your efforts. Not only that, but we only employ white hat tactics to ensure that you’d never be penalized or have your ads declined for violating Google’s advertising policies.
Work with Absolute today!
Absolute Marketing Solutions is a full-service, award-winning digital agency established in 1999. Since then, it has been providing high-quality mobile applications, responsive websites, and digital strategy to clients worldwide. Absolute works with businesses and brands to craft and execute strategies that match consumer demands on every digital platform. Absolute specializes in content marketing, PR, graphic design, and development alongside digital marketing efforts such as SEO and conversion analysis. We combine the technological and marketing expertise necessary for companies to drive engagement and achieve success.