The Internet has done some pretty cool things. It’s leveled the playing field by giving small companies the ability to compete with big ones in a way that was never possible before. The bad news is that it’s leveled the playing field – by giving other companies the chance to directly compete with yours. That means your competitors are able to get more visibility too. According to AdWeek, 81% of consumers conduct online research before making a purchase decision. Therefore, it’s of paramount importance to make sure that your website is an effective vessel for communication that satisfies what your customers are looking for. The first place to start is by making sure that your website is optimized for SEO, and that Search Engines are finding value in your website’s content.
Not sure where to start with all this information? Well, here are some SEO tips to increase your website’s visibility with search engines:
1. Optimize & refine your pages: There are a number of factors that together determine what appears in a search results when you search for anything online. Features of your website such as effectively written page titles, headers, and strategic placement of keywords have an impact on where your website appears in search results. On the other hand, if your site has broken links, poorly written or incomplete content, that gives the user a bad experience on your website, which can demote your online visibility. Want your website graded to see how it’s performing now? Contact the SEO specialists at Absolute Marketing Solutions today!
2. Get AMPed: Accelerated mobile pages are not yet an official ranking factor, but having ultra-fast, mobile friendly AMP pages on your site will get you priority in search results for articles, news stories, and blogs you may have on your site.
3. Get in front of the media: The power of positive press is undeniable. Bylined articles, television stories and press mentions are a great way to boost organic rankings. Typically, the media outlet will promote their content through social media, exposing your business to a wider audience and increasing the likelihood of it being shared. When your content gets shared on high-ranking websites, it passes a positive indicator to Google that your website should have higher visibility too.
Although it may take time and effort, organic search is the most effective type of traffic long-term. When you create web pages rich with user-centric content that is sharable, optimized and unique, your rankings will improve! To learn more about creating content that drives revenue, contact Absolute Marketing Solutions.