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Welcome to the Absolute Marketing Solutions blog, a resource sharing the latest thoughts in digital marketing, SEO, social media and more.

National Homeless Persons’ Remembrance Day

By Natalie DiRoberto | December 21, 2021

As of February 2021, the number of homeless in downtown Tampa hit a high of 1,650 people. Although the city has been working to provide shelter, food, and hygienic products to the homeless, many still struggle to survive. However, Hyde Park United Methodist Church has made efforts to support homeless initiatives through its non-profit organization,…

How to Stay Productive In and Out of the Office:

By Natalie DiRoberto | December 13, 2021

It seems like ever since the pandemic, workers have been struggling to shift their focus back into the office. But just as we adjusted to sleeping in, dressing down, and meeting on Zoom, we must readapt to traditional business standards to achieve company goals. To avoid a lack of productivity in the workplace, we recommend…

The Next Big Thing – TikTok

By Natalie DiRoberto | December 9, 2021

TikTok has been named “the world’s leading social media site” with over 600 million monthly active followers. This new platform enables users to create and share short videos, paired with visual and sound effects, ranging from 15 seconds to three minutes long. Even if you are not one to use other forms of social media,…

Start Preparing Now for Next Year’s Cyber Monday:

By Natalie DiRoberto | November 30, 2021

The weekend following Thanksgiving can easily be named one of the biggest shopping weekends of the year. Just this year, Cyber Monday brought over $11 million in sales from over 80 million people. As a small business owner, this opportunity is not one to miss as it can help you reach your short- and long-term…

Paying it Backward on National Philanthropy Day

By Natalie DiRoberto | November 15, 2021

The Absolute Marketing Solutions team is a collective of top level programmers, web developers, graphic artists, content creators, editors, marketers and video production specialists. Together, we forge compelling content and deliver it to our clients’ audiences using the latest in digital technology. Our team is a diverse group with many talents across the digital realm.…

Brands Aren’t Made in Factories, nor Photoshop 

By Natalie DiRoberto | November 11, 2021

For the past few years, Forbes has named Apple, Google, and Microsoft the top leading brands in the world. Like most people, I am sure you were picturing their logos as you simultaneously read this statistic. If this is the case, you have successfully exhibited brand recognition with these multibillion-dollar companies.Although the mentioned companies have…

Common Mistakes in Advertising:

By Natalie DiRoberto | November 4, 2021

We can all recall past advertisements that the public has criticized for completely missing the mark. Think back to 2017 when Kendall Jenner starred in a Pepsi ad ending police brutality. In the same year, Dove created a commercial in which a black woman transforms into a white woman for their new soap line. Since…

Continuing the Influencer Selection Process

By Natalie DiRoberto | October 26, 2021

If you have read our past blog, Everyone’s an Influencer to Someone, then you have probably considered what type of influencer would best suit your small business. However, after selecting which type of influencer (Everyday Influencer, Brand Advocates, Micro-Influencers, Macro-Influencers, Celebrities) you want to hire, you must also evaluate the right influencers within your market.…

Get to Know Your Customer Day (October 21):

By Natalie DiRoberto | October 21, 2021

Every three years, the American Marketing Association revises its definition of marketing. In 2017, they defined marketing as “an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Although the wording has changed, the development of the definition has maintained…

The Final Tactic of the Promotional Mix: Sales Force 

By Natalie DiRoberto | October 12, 2021

 “Sales are contingent upon the of the salesman – not the attitude of the prospect.” – W. Clement StoneThese days, many companies do not consider the significance of a sales team when developing their promotional mix. In fact, we often see companies use outsourcing when recruiting a sales or customer service team; however, this is a…