Blog

Welcome to the Absolute Marketing Solutions blog, a resource sharing the latest thoughts in digital marketing, SEO, social media and more.

Sometimes We All Need a Little Boost

published by on June 17, 2021

Did you know that there are over 55,000 posts a second on Instagram and Facebook? Considering those are just two major social media platforms, the sheer volume of posts is simply overwhelming. Nevertheless, only a tiny fraction of your followers see any of YOUR social media posts. Social media platforms use algorithms to handle the … Read more

National Wine Day

published by on May 25, 2021

We have all experienced the frustrations of being stuck in a creative bind when working on a project. Sometimes I find myself dedicating hours of hard work to brainstorming, researching, and editing, but when it comes time to create, I am stuck staring at a blank screen. Rather than letting the situation stress you out, … Read more

Why HIPPOs are dangerous for your website

published by on December 9, 2020

For a few years, you’ve been at your company, working with a dedicated in-house team on internal marketing strategies that will take the company to the next level. You’ve been eyeing your competition and noticed they’ve all done something that your company has needed to do for years, redesign the company website. Your website is … Read more

National Espresso Day: Espresso History

published by on November 23, 2020

Over 200 years ago, Scotsman Sir James MacKintosh said, “The powers of a man’s mind are directly proportional to the quantity of coffee he drinks.” Many of us would agree with this statement and start our day with a favorite coffee drink. These days, Lattes, macchiatos, and cappuccinos are all very popular choices. However, none … Read more

Who is your Primary Target Audience

published by on October 6, 2020

One of the first questions we ask our clients and potential clients is, “Who is your target audience?” The response is almost always something along the lines of “My product is great; it appeals to everyone.” Although enthusiasm for one’s business is great, it can blind us to our primary target audience. If you don’t … Read more

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