Posts Tagged ‘solutions’
What Businesses Need to Know about Google’s Changed Local Search Display
Photo: A search made for local shoe stores in Tampa. Yellow: paid placement, Blue: Local Results, Green: Organic Results. The value of local search stepped up its game recently as Google unveiled a new local search display format that presents both new challenges and opportunities to advertisers and small businesses. It was so subtle that…
Read MoreHip to be Rectangle? Can Instagram’s Landscape and Portrait Orientation Formats Help Marketers?
A couple weeks ago, Instagram announced a bold shift to allow users to post landscape and portrait-oriented photos in addition to square photos. The company that patterned their photo style similarly to the Polaroid pictures of the past, will now support photos and videos with a wider or longer viewpoint. This is a major move…
Read MoreGoogle’s Call-Only Ads and Why Your Business Should Consider Them
Google Inc. dominates the vast majority of the search engine landscape and has for many years now. For any business looking to get into paid advertising, Google’s Call-Only ads are a serious avenue to consider if looking for brand visibility and immediate leads.
Read MoreApple Watch Review: Huge Anticipation, Swift Irritation
Much to the chagrin of my friends and colleagues around me, I am a helpless Apple devotee, and have been for as long as I can remember. My childhood was spent in front of a Mac. My parents sent me off to college with a brand new iBook G4. A few years later, I upgraded…
Read MoreWhat We Can Learn from the World’s Finest Content Marketers- Part 1
What makes a content marketing campaign effective? What is it about certain campaigns that lead consumers to engage? Are these campaigns better financed? Do the companies have more resources? Are their teams more creative? Of course money and resources are important and creativity is a prerequisite, but beyond that, the best campaigns serve the desired…
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