How to Measure Marketing Effectiveness

What does it mean when someone says your marketing is working? Deciding on how to measure the effectiveness of any marketing campaign is based on measuring how well your marketing supports your business goals.

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Inhuman Resources – A Halloween Special

Outsourcing is always a hot topic for any web design or digital agency, and at Absolute Marketing Solutions, we are no exception to that debate. With the cost of development increasing, overhead expenses and the need to constantly update our technology, maintaining our talent across our offices internationally has always been a priority. Since recent…

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Social Media Marketing: The New Trifecta

Social media marketing is a shape-shifting realm that marketers and consumers use to navigate much of the media world today. Absolute Marketing Solutions headed to Orlando last week for OrlandoiX 2015, the inaugural digital media conference that featured renowned speakers from the likes of NFL, Dell, Coca-Cola and more,

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What Businesses Need to Know about Google’s Changed Local Search Display

Photo: A search made for local shoe stores in Tampa. Yellow: paid placement, Blue: Local Results, Green: Organic Results. The value of local search stepped up its game recently as Google unveiled a new local search display format that presents both new challenges and opportunities to advertisers and small businesses. It was so subtle that…

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