Can a website be an educational tool for cultural institutions?

How navigation and website design can inform and educate your visitors about your institution Museums and other cultural institutions need to look at themselves as much more than brick and mortar organizations. The visitor’s experience isn’t limited to the walls of a building. With the advent of digital technology and social media, organizations can provide…

Read More

The history of websites for cultural institutions

Historically, many institutions were organized solely on the physical limitations of their space. Museums, zoos, and aquariums all had physical walls that separated the art, artifacts, and animals from the general public. Access to programming could only occur when visitors entered the institution. Certainly, institutions had community programming in which experts would bring some of…

Read More

How creating and nurturing a digital community can elevate a cultural institution’s presence (and increase ticket sales)

In the minds of consumers, the experience of visiting a cultural institution such as a museum, zoo, or aquarium, hasn’t changed much. Once a year, parents want to find something fun to do with the kids and decide to visit an exhibit they’ve never been to before.After a few Google searches, scanning online reviews and…

Read More

3 Ways to Improve your SEO in 2017

seo_in_2017

The Internet has done some pretty cool things. It’s leveled the playing field by giving small companies the ability to compete with big ones in a way that was never possible before. The bad news is that it’s leveled the playing field –  by giving other companies the chance to directly compete with yours. That means your competitors…

Read More

Alfred Goldberg to Mentor Vets on their Startup Ideas at the Fourth Annual HCC Veterans Entrepreneurship Program

alfred_goldberg_veterans_symposuim

Goldberg to give marketing advice to Veterans for taking their startups to the next level TAMPA, FL. (November 3, 2016) – Community business leader and entrepreneur Alfred Goldberg will be a key speaker at this year’s Veteran’s Entrepreneurship Training Symposium (VETS) hosted by the Hillsborough Community College Ybor campus as part of the Entrepreneurship and…

Read More