Hip to be Rectangle? Can Instagram’s Landscape and Portrait Orientation Formats Help Marketers?

A couple weeks ago, Instagram announced a bold shift to allow users to post landscape and portrait-oriented photos in addition to square photos. The company that patterned their photo style similarly to the Polaroid pictures of the past, will now support photos and videos with a wider or longer viewpoint. This is a major move…

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The Importance of Mobile Strategy for Business

Don’t get FOMO, go Mobile. Mobile has long evolved from a buzzword to a huge opportunity for business owners to reach their audiences and increase their revenue. But what exactly does a mobile strategy for business look like? What factors are to be considered when creating one?

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Google’s Call-Only Ads and Why Your Business Should Consider Them

Google Inc. dominates the vast majority of the search engine landscape and has for many years now. For any business looking to get into paid advertising, Google’s Call-Only ads are a serious avenue to consider if looking for brand visibility and immediate leads.

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Apple Watch Review: Huge Anticipation, Swift Irritation

Much to the chagrin of my friends and colleagues around me, I am a helpless Apple devotee, and have been for as long as I can remember. My childhood was spent in front of a Mac. My parents sent me off to college with a brand new iBook G4. A few years later, I upgraded…

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8 Ways to Draw More Eyeballs (and readers) to your LinkedIn Posts

LinkedIn is the most business-oriented of the prominent social media platforms. While it’s not a party like Facebook, an overload of thoughts, jokes and good information like Twitter, or a bastion of visually stunning how-to guides like Pinterest, LinkedIn serves a critical function. LinkedIn doesn’t hide its role as a driver of business and future…

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