Posts Tagged ‘content marketing’
Why Does My Business Need a Blog?
For some business owners, the idea of taking time away from your business to start a blog seems like an unnecessary distraction that will yield very little benefit to you. On the contrary; blogging for your business has innumerable benefits which, done regularly, can reap advantages over your competition. Quality content has the ability to attract…
Read More360 Videos on Facebook and YouTube
YouTube and Facebook recently opened the floodgates of a new video-viewing format that is going to change the game for users, publishers and content makers. 360 video is becoming a new mainstream technology that allows the viewer to immerse themselves into a video by incorporating a taste of virtual reality to the experience. On a desktop…
Read MoreWhat We Can Learn from the World’s Finest Content Marketers- Part 2
In the second part of this series, we will examine content marketing campaigns that are designed to strengthen the positioning of companies, products and services in their respective markets. These companies utilize a variety of tools including video and social media to define who and what they are in the minds of consumers. They seek…
Read MoreWhat We Can Learn from the World’s Finest Content Marketers- Part 1
What makes a content marketing campaign effective? What is it about certain campaigns that lead consumers to engage? Are these campaigns better financed? Do the companies have more resources? Are their teams more creative? Of course money and resources are important and creativity is a prerequisite, but beyond that, the best campaigns serve the desired…
Read MoreNew Employee: Johnny Crosskey
Absolute is proud to welcome the newest member of our team, Johnny Crosskey! Here’s a quick glimpse at our newest addition and what he brings to the team. Hometown: Tampa, FL. Education: Rollins College (Winter Park, FL, BA/English); Simmons College (Boston, MA, MS/Communications Management) Position: Content Marketing Manager
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