Posts Tagged ‘brands’
3 Takeaways from the 2016 Digiday Brand Summit
The Digiday Brand Summit took place in the lush atmosphere of Key Biscayne, where more than 20 international legacy brands came together to meet with digital innovators and technology developers to examine the issues that arise in collaborating internally and externally on brand-building strategies. Over three days of panel discussions, workshops and case studies, a…
Read MoreWhat We Can Learn from the World’s Finest Content Marketers- Part 1
What makes a content marketing campaign effective? What is it about certain campaigns that lead consumers to engage? Are these campaigns better financed? Do the companies have more resources? Are their teams more creative? Of course money and resources are important and creativity is a prerequisite, but beyond that, the best campaigns serve the desired…
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