A Business Owner’s Guide to Digital Marketing
published by Alfred Goldberg on December 27, 2018
The red bubble on your inbox icon reads 52. It’s 7:02 am. Gulping your coffee, you start wading through the email chaos. You clench your mug – half of these emails are ads for digital marketing services. Finding digital marketing help has been on your to-do list for a week, but more options bring more … Read more
Will Instagram Likes Pay the Bills?
published by Alfred Goldberg on December 3, 2018
Social media users are like addicts. I don’t say this lightly – the obsession with likes has been compared to doing cocaine or smoking cigarettes by researchers and psychologists. Likes drive our egos- it feels good to receive a lot of likes. So, it’s no surprise that many social media marketers are also consumed by … Read more
Three Reasons Your Restaurant Should Embrace Employee Social Media Advocacy
published by Alfred Goldberg on February 6, 2018
If you are like many restaurant owners, you know that your staff spends a great deal of time (hopefully off the clock) on social media. Yet if you are like most restaurant owners, you may not have considered how this behavior could have a positive impact on your business. Restaurant owners have long understood the … Read more
Facebook has changed…. Again. What does it mean for your restaurant?
published by Alfred Goldberg on January 22, 2018
If you have a Facebook page for your restaurant or business, you’ll want to pay particular attention to the changes that are getting rolled out over the next few months. In January 2018, Mark Zuckerberg announced upcoming changes to handle the way content appears on news feeds. These changes would define what users see, and … Read more
A Guide to Fake Restaurant Reviews, and What You Can Do About Them
published by Alfred Goldberg on September 25, 2017
While all businesses must concern themselves with the impact of online reviews, restaurants have to be particularly concerned. Food criticism isn’t a new trend as it has been going strong since the 1803 publication of the “L’Almanach des gourmands.” Today, technology has democratized the reviewing of restaurant’s making true the old quip “everyone’s a critic.” … Read more