The Next Big Thing – TikTok

TikTok has been named “the world’s leading social media site” with over 600 million monthly active followers. This new platform enables users to create and share short videos, paired with visual and sound effects, ranging from 15 seconds to three minutes long. Even if you are not one to use other forms of social media,…

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Start Preparing Now for Next Year’s Cyber Monday:

The weekend following Thanksgiving can easily be named one of the biggest shopping weekends of the year. Just this year, Cyber Monday brought over $11 million in sales from over 80 million people. As a small business owner, this opportunity is not one to miss as it can help you reach your short- and long-term…

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Common Mistakes in Advertising:

We can all recall past advertisements that the public has criticized for completely missing the mark. Think back to 2017 when Kendall Jenner starred in a Pepsi ad ending police brutality. In the same year, Dove created a commercial in which a black woman transforms into a white woman for their new soap line. Since…

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Continuing the Influencer Selection Process

If you have read our past blog, Everyone’s an Influencer to Someone, then you have probably considered what type of influencer would best suit your small business. However, after selecting which type of influencer (Everyday Influencer, Brand Advocates, Micro-Influencers, Macro-Influencers, Celebrities) you want to hire, you must also evaluate the right influencers within your market.…

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Everyone’s an Influencer to Someone

“The celebrity is a person who is known for his well-knownness.” Daniel J. Boorstin Picture this: you are scrolling through your Instagram feed, and you see a classmate from high school. Your old friend’s profile prominently declares that they are now an #influencer. After a few seconds of hesitation, your curiosity gets the best of…

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