published by Alfred Goldberg on October 30, 2018
Florida has over 40,000 eating & drinking locations. In an increasingly competitive industry, how does your restaurant stand out? There are only so many happy hour specials and ladies’ night contests you can run. Let’s face it, success often comes down to your restaurant’s reputation. To sustain a positive reputation, you must build and maintain … Read more
published by Alfred Goldberg on July 23, 2018
We are surrounded, from the second we wake until the time we lay back down, by logos. Not only do we look at them, but we interact with them on our phones, computers, and tablets. You may not always notice, but they are always present… and the ones you do notice stand out for a … Read more
published by Alfred Goldberg on January 31, 2018
A brief, but definitive guide to determining what characteristics your restaurant brand has. Brand personality is a set of characteristics, often human-like, that are attributed to a brand. A well-defined and developed brand personality gives consumers the ability to relate to the brand and develop a preference for it. Let’s say you own a sushi … Read more
published by Alfred Goldberg on November 6, 2017
Although it has been around for a while, Social Media Marketing is still often overlooked by many restaurateurs. Many of the clients we work with worry that they do not have the resources (staff, time, or money) to be successful with Social Media Marketing, while others simply don’t see the benefit. After learning about the benefits, … Read more
