Welcome to the Absolute Mobile Solutions blog, a resource sharing the latest thoughts in digital marketing, SEO, social media and more.

Can a website be an educational tool for cultural institutions?

published by on May 23, 2017

How navigation and website design can inform and educate your visitors about your institution Museums and other cultural institutions need to look at themselves as much more than brick and mortar organizations. The visitor’s experience isn’t limited to the walls of a building. With the advent of digital technology and social media, organizations can provide … Read more

The history of websites for cultural institutions

published by on

Historically, many institutions were organized solely on the physical limitations of their space. Museums, zoos, and aquariums all had physical walls that separated the art, artifacts, and animals from the general public. Access to programming could only occur when visitors entered the institution. Certainly, institutions had community programming in which experts would bring some of … Read more

The AIDA Model and Why it Matters for your Business

published by on April 25, 2017

AIDA marketing funnel

The past, present and future of AIDA’s impact on marketing There is a long standing claim that the average American is exposed to 5,000 ads each day. Although I do not know if this is a verifiable fact, I do know that the number of messages across an ever increasing number of channels means that … Read more

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