Branding

Branding, we all know it’s important, but understanding what it entails can be a greater challenge. We believe branding is one of the most important marketing activities a firm can undertake. We frequently write on branding topics that are of interest to our clients and small businesses.

archetypes

An introduction to brand archetypes for small business branding

By Alfred Goldberg | March 16, 2023
Crafting a Brand Voice

Crafting Your Brand Voice: Essential Steps for Effective Communication

By Alfred Goldberg | February 14, 2023
Brand Voice

Unleashing the Power of Brand Voice: Authentic Communication for Lasting Connections

By Alfred Goldberg | January 28, 2023
Top view shot of young designers discussing the color palette. Creative team brainstorming around table working together on new project.

Brands Aren’t Made in Factories, nor Photoshop 

By Natalie DiRoberto | November 11, 2021
Marketing segmentation, customers care, customer relationship management (CRM) and team building concepts.

Who is your Primary Target Audience

By Alfred Goldberg | October 6, 2020