Branding, we all know it’s important, but understanding what it entails can be a greater challenge. We believe branding is one of the most important marketing activities a firm can undertake. We frequently write on branding topics that are of interest to our clients and small businesses.

Everyman Archetype

Brand Archetypes – The Everyman

Brand Voice for Social Media

Harnessing Brand Voice on Social Media: A Strategy for Distinction

Young Knight Hero

The Hero’s Journey: A Path to Transformation in Storytelling

Innocent Archetype Featured

Brand Archetypes – The Innocent

Avoid RAMs Random Acts of Marketing

The Pitfalls of Random Acts of Marketing: Why Strategy is Key