mine_salkinAbsolute is proud to welcome the newest member of our team, Miné Salkin! Here’s a quick glimpse at our newest addition and what she brings to the team.

Hometown: Vancouver, BC

Education: The University of British Columbia (Vancouver, BC, BA/English Literature and Philosophy Double Major, MJ/ Master of Journalism)

Position: Digital Strategist

Why digital marketing?
I started out writing and producing multimedia stories for music publications a decade ago, when the shift to digital, interactive and immersive media was really starting to take off. Since then, it’s become a passion of mine to learn how to tell stories to selected audiences in an impactful way. At Absolute, I get to employ all these great ways of digital storytelling and measure what works for our clients to ultimately build their online presence and foster a meaningful brand experience.

Tell us about a hobby (or two).

Like a true Canadian, I’m a hockey fan and love going to see the Lightning games with my partner. In my free time, I like to write about technology, and jam out on my guitar or play the keys. I also love jogging, mountain biking and kayaking, as long as the gators aren’t out!

What is one thing you’ve always wanted to do (but haven’t yet)?

To produce a full-length documentary. I’ve done tons of shorts and worked on television shows, but nothing full length.