The AIDA Model and Why it Matters for your Business
published by Alfred Goldberg on April 25, 2017
The past, present and future of AIDA’s impact on marketing There is a long standing claim that the average American is exposed to 5,000 ads each day. Although I do not know if this is a verifiable fact, I do know that the number of messages across an ever increasing number of channels means that … Read more
Why Does My Business Need a Blog?
published by Alfred Goldberg on June 1, 2016
For some business owners, the idea of taking time away from your business to start a blog seems like an unnecessary distraction that will yield very little benefit to you. On the contrary; blogging for your business has innumerable benefits which, done regularly, can reap advantages over your competition. Quality content has the ability to attract … Read more
3 Metrics for Measuring YouTube Marketing Effectiveness
published by Alfred Goldberg on January 8, 2016
Many businesses and organizations are investing in video as part of their digital marketing strategy, especially recently with the advent of new video technologies that allow for live streaming, virtual reality, and other interactive mediums. Alfred GoldbergCo-founder and President of American Operations at Absolute Marketing Solutions. Alfred Goldberg has over 15 years of experience as … Read more
CAUGHT IN THE ACT: WE FOUND A DIRTY SEO IN SOUTH TAMPA
published by Alfred Goldberg on December 21, 2015
*the names have been removed in this story to protect the innocent* It was a Monday afternoon when Julie* looked up from her copy of a Tampa Magazine* and asked, “Did you know that Google offers a premium monthly flat rate ad program?” At first, we were excited to learn about the prospect of employing … Read more
4 False SEO Claims and Why They Aren’t True
published by Absolute Admin on November 10, 2015
One of the biggest challenges that digital marketers and Search Engine Optimizers (SEOs) have had to deal with over the years is the low barrier of entry into the industry.