Hometown: Vancouver, BC
Education: The University of British Columbia (Vancouver, BC, BA/English Literature and Philosophy Double Major, MJ/ Master of Journalism)
Position: Digital Strategist
Why digital marketing?
I started out writing and producing multimedia stories for music publications a decade ago, when the shift to digital, interactive and immersive media was really starting to take off. Since then, it’s become a passion of mine to learn how to tell stories to selected audiences in an impactful way. At Absolute, I get to employ all these great ways of digital storytelling and measure what works for our clients to ultimately build their online presence and foster a meaningful brand experience.
Tell us about a hobby (or two).
Like a true Canadian, I’m a hockey fan and love going to see the Lightning games with my partner. In my free time, I like to write about technology, and jam out on my guitar or play the keys. I also love jogging, mountain biking and kayaking, as long as the gators aren’t out!
What is one thing you’ve always wanted to do (but haven’t yet)?
To produce a full-length documentary. I’ve done tons of shorts and worked on television shows, but nothing full length.