Posts by Alfred Goldberg
Introducing the Ansoff Matrix: A Strategic Tool for Growth
The Ansoff Matrix, developed by Igor Ansoff in 1957, is a strategic tool for identifying growth opportunities and understanding associated risks. It presents four strategies: Market Penetration (increasing sales of existing products in existing markets), Market Development (expanding into new markets with existing products), Product Development (introducing new products to existing markets), and Diversification (introducing new products to new markets). Businesses, including restaurants, can use this matrix to assess their current situation, identify growth opportunities, evaluate risks and benefits, develop strategic plans, and implement and monitor their chosen strategies for long-term success.
Read MoreThe Hero’s Journey: A Path to Transformation in Storytelling
TL;DR: This blog delves into the Hero’s Journey, a timeless narrative structure, and its application in branding. It highlights how brands can craft compelling stories by positioning the customer as the hero and the brand as their mentor. The post offers insights into making marketing narratives more engaging and customer-centric, leveraging the universal appeal of the Hero’s Journey to create powerful, transformative brand stories.
Read MoreBrand Archetypes – The Innocent
Brand Archetypes – The Innocent The Brand Archetypes An introduction to brand archetypes for small business branding « Previous 1 2 About the Innocent Archetype Hey there, small business owners! Let’s dive into the world of the Innocent archetype, a branding style that’s all about bringing a smile and a breath of fresh air to…
Read MoreHow to Build a Permission-Based Email List: A Guide for Businesses
Master the art of building a permission-based email list with our comprehensive guide. Learn key strategies for enhanced engagement and trust, including creating enticing opt-in forms, offering value, leveraging social media, and more. Ideal for businesses seeking to boost their email marketing ROI.
Read More10 Email Marketing Blunders Small Businesses Should Avoid
Discover the top 10 email marketing mistakes small business owners make and how to avoid them. From building a permission-based email list to optimizing for mobile users, learn key strategies for improving your email campaigns. Perfect for small business owners seeking to refine their email marketing efforts.
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