Posts by Alfred Goldberg
The AIDA Model and Why it Matters for your Business
The past, present and future of AIDA’s impact on marketing There is a long standing claim that the average American is exposed to 5,000 ads each day. Although I do not know if this is a verifiable fact, I do know that the number of messages across an ever increasing number of channels means that…
Read More3 Ways to Improve your SEO in 2017
The Internet has done some pretty cool things. It’s leveled the playing field by giving small companies the ability to compete with big ones in a way that was never possible before. The bad news is that it’s leveled the playing field – by giving other companies the chance to directly compete with yours. That means your competitors…
Read MoreWhy Your Company Needs a Mission Statement
The importance of carving out your purpose in a competitive landscape When I was younger, I read Guy Kawasaki’s The Art of the Start. In his book, Guy repeated his frequent criticism of corporate mission statements with a takeaway phrase that I would repeat for many years: that “nobody cares what your mission statement is.”…
Read MoreAlfred Goldberg to Mentor Vets on their Startup Ideas at the Fourth Annual HCC Veterans Entrepreneurship Program
Goldberg to give marketing advice to Veterans for taking their startups to the next level TAMPA, FL. (November 3, 2016) – Community business leader and entrepreneur Alfred Goldberg will be a key speaker at this year’s Veteran’s Entrepreneurship Training Symposium (VETS) hosted by the Hillsborough Community College Ybor campus as part of the Entrepreneurship and…
Read MoreThe Night Shift: A 2016 Halloween Special
It’s been a year since last checked in with the undead staff at Absolute Marketing Solutions. Here’s who – and what – is new at the office.
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