Posts by Alfred Goldberg
SWOT Did you say? The value & importance of performing a SWOT analysis for your business (and how to do it properly)
When I first considered writing a blog post on SWOT analysis, the general reception was that “everyone knows how to do SWOT analysis,” and “I feel like this subject has been covered sufficiently already.” Although every business student is intimately familiar with SWOT analysis by the time they graduate, it is important to realize that…
Read MoreSEO Myths that Need to Die in 2017
At Absolute Marketing Solutions, we get a lot of questions about how to maximize efforts in search engine optimization. What are the best activities to engage in if we only have a few hours a month? What are the fastest ways to improve my rankings? How can I be on the first page of Google…
Read MoreCan a website be an educational tool for cultural institutions?
How navigation and website design can inform and educate your visitors about your institution Museums and other cultural institutions need to look at themselves as much more than brick and mortar organizations. The visitor’s experience isn’t limited to the walls of a building. With the advent of digital technology and social media, organizations can provide…
Read MoreThe history of websites for cultural institutions
Historically, many institutions were organized solely on the physical limitations of their space. Museums, zoos, and aquariums all had physical walls that separated the art, artifacts, and animals from the general public. Access to programming could only occur when visitors entered the institution. Certainly, institutions had community programming in which experts would bring some of…
Read MoreHow creating and nurturing a digital community can elevate a cultural institution’s presence (and increase ticket sales)
In the minds of consumers, the experience of visiting a cultural institution such as a museum, zoo, or aquarium, hasn’t changed much. Once a year, parents want to find something fun to do with the kids and decide to visit an exhibit they’ve never been to before.After a few Google searches, scanning online reviews and…
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