Posts by Alfred Goldberg
How to measure your restaurant’s brand awareness
The concept of a brand can sometimes be difficult to define. For many of our clients, they express a vision of what they believe their brand is, and what kind of experience they offer their customers. For some restaurants, they hit the mark, while others may find that there is a gap between what they…
Read MoreWi-Fi marketing for restaurants and bars
How to leverage free Wi-Fi to drive sales and customer loyalty Wi-Fi marketing is one of the most cost-effective and innovative ways for restaurants to increase customer loyalty and brand recall while using hardly any additional technical resources. If you own a restaurant or bar, you may consider the benefits of Wi-Fi marketing, but you…
Read More6-Step Security Checklist for Social Media
Best practices for restaurant owners & operators Social media marketing for restaurants offers enormous benefits to increase profits and build brand awareness. While many clients may tend to focus on messaging, promotions, and growing their brand awareness, there are also a few critical housekeeping tasks that should be done properly to ensure that you maintain…
Read MoreWhat to do if your restaurant fails a health inspection
Too Long; Didn’t Read (TL;DR) Summary:
- Crisis Management: Form a crisis team, assess the situation quickly, and take immediate corrective actions. Ensure clear internal communication and legal consultation.
- Media Handling: Be transparent, prepare statements, provide media training to your spokesperson, and proactively manage media relations. Use social media effectively and maintain a positive focus.
- Long-Term Strategies: Continue public communication post-crisis, engage in regular staff training, and actively work on rebuilding your restaurant’s reputation through community and customer engagement.
Building a new website, or redoing yours? Here’s the web design industry jargon you should know
If you’re considering updating your company’s website or starting a new one from scratch, you’ll likely want to be in on the conversations with your web development team as your site, and online identity takes shape. Unfortunately, developers aren’t always the easiest people to communicate with as they tend to casually throw out development lingo…
Read More