Posts by Alfred Goldberg
“Siri, what restaurants are near me?” How to break into local SEO for restaurants
Like many restaurateurs, you probably see a lot of new faces in your restaurant every week. But where are all these new diners coming from? Most restaurateurs we have spoken to believe the adage that “the only marketing a restaurant needs to do comes from the kitchen,” and that word-of-mouth is responsible for bringing in…
Read More5 New Years’ Resolutions Your Restaurant Should Have
Every year, millions of Americans decide to make a list of ways to improve themselves in the new year. Whether it’s to drop a few pounds, land a dream career, or take a vacation to a bucket list destination, many people have dreams and aspirations. As a restaurant owner, you’ve probably made a few resolutions…
Read MoreHow to measure your restaurant’s brand awareness
The concept of a brand can sometimes be difficult to define. For many of our clients, they express a vision of what they believe their brand is, and what kind of experience they offer their customers. For some restaurants, they hit the mark, while others may find that there is a gap between what they…
Read MoreWi-Fi marketing for restaurants and bars
How to leverage free Wi-Fi to drive sales and customer loyalty Wi-Fi marketing is one of the most cost-effective and innovative ways for restaurants to increase customer loyalty and brand recall while using hardly any additional technical resources. If you own a restaurant or bar, you may consider the benefits of Wi-Fi marketing, but you…
Read More6-Step Security Checklist for Social Media
Best practices for restaurant owners & operators Social media marketing for restaurants offers enormous benefits to increase profits and build brand awareness. While many clients may tend to focus on messaging, promotions, and growing their brand awareness, there are also a few critical housekeeping tasks that should be done properly to ensure that you maintain…
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