Posts by Alfred Goldberg
A Guide to Fake Restaurant Reviews, and What You Can Do About Them
While all businesses must concern themselves with the impact of online reviews, restaurants have to be particularly concerned. Food criticism isn’t a new trend as it has been going strong since the 1803 publication of the “L’Almanach des gourmands.” Today, technology has democratized the reviewing of restaurant’s making true the old quip “everyone’s a critic.”…
Read MoreThe delicate art of responding to customer complaints
During my college and high school years in the 1990’s, I earned an income by working in restaurants. I developed a deep respect for those who work in hospitality and even considered opening my own restaurant. I know how hard kitchen and wait staff work and how easy it is for mistakes to happen. For…
Read MoreInfographic: Why a Responsive Website Matters
You’ve surely heard it before: having a responsive website is important. But why? Sometimes we feel like sharing the numbers and industry research helps us explain the value and importance of having a mobile-friendly website to our clients. Here are some reasons why responsive does truly matter when it comes to web design. Click to…
Read MoreHow to React to a PR Crisis
What to do when you and your company’s reputation is at risk Companies that have faced a public relation crisis often find reputations that may have taken years or even decades to build can be destroyed in just moments. In some cases, a single event or incident can completely alter the public’s perception of a…
Read MoreWhat is a reasonable hourly rate for a Tampa marketing agency or freelancer?
There are several factors used by marketing companies and freelancers to determine an hourly rate that you should be aware of if you’re considering hiring an agency or marketing professional. These include your needs, industry standards, and the marketplace. Most agencies evaluate all three factors before deciding upon an hourly rate. For freelancers, many experts…
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