Posts by Alfred Goldberg
The Surprising Origin of Rudolph the Red-Nosed Reindeer: A Story of Marketing, Generosity, and Resilience
Blog You Might Also Want to Read The Magic of Christmas Advertising: A Look at Famous Campaigns Through the Years The Sound of the Season: How Christmas Carols Create Magic in Advertising How Coca-Cola Shaped the Modern Image of Santa Claus The Surprising Origin of Rudolph the Red-Nosed Reindeer: A Story of Marketing, Generosity, and…
Read MoreThe Top 10 Overlooked Marketing Tactics for Restaurants
Blog You Might Also Want to Read Restaurant Location Strategy: Choosing Wisely and Overcoming Challenges The Top 10 Overlooked Marketing Tactics for Restaurants Embracing Nowstalgia: A Trend Worth Savoring for Restaurants The Top 10 Overlooked Marketing Tactics for Restaurants TLDR: This blog highlights 10 often-overlooked marketing tactics that can help restaurants thrive in a competitive…
Read MoreRestaurant Location Strategy: Choosing Wisely and Overcoming Challenges
Choosing the right restaurant location is critical to success and involves evaluating factors such as visibility, foot traffic, accessibility, and alignment with your target audience. However, this process comes with challenges like high competition, zoning regulations, and potentially prohibitive costs. The blog emphasizes overcoming these hurdles through detailed market research, feasibility studies, and strategic planning to ensure the location aligns with the restaurant’s concept and long-term goals.
Read MoreBrand Archetypes – The Everyman
Brand Archetypes – The Everyman The Brand Archetypes Brand Archetypes – The Innocent Brand Archetypes – The Explorer Brand Archetypes – The Creator Brand Archetypes – The Rebel Brand Archetypes – The Caregiver Brand Archetypes – The Ruler Brand Archetypes – The Magician Brand Archetypes – The Hero Brand Archetypes – The Lover Brand Archetypes…
Read MoreHarnessing Brand Voice on Social Media: A Strategy for Distinction
In the bustling world of social media, where brands vie for attention in an ever-scrolling feed of content, establishing a unique brand voice stands as a beacon of identity and authenticity. Brand voice is not just about the words we choose; it’s the essence of a brand’s personality, communicated through the tone, style, and manner…
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