The 2015 Orlando IX Digital Expo Recap- 5 Lessons Learned

The 2015 Orlando IX Digital Expo was a two-day event featuring subject matter experts from some of world’s most forward-thinking companies, including About.com. Coca-Cola, Dell and the NFL. The expo also featured an interactive vendor area where a number of fun and innovative technologies were showcased. The Orlando IX Digital Expo provided a number of…

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Hip to be Rectangle? Can Instagram’s Landscape and Portrait Orientation Formats Help Marketers?

A couple weeks ago, Instagram announced a bold shift to allow users to post landscape and portrait-oriented photos in addition to square photos. The company that patterned their photo style similarly to the Polaroid pictures of the past, will now support photos and videos with a wider or longer viewpoint. This is a major move…

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More Tips for Building a Presence on Google+

In the first part of our series on building a presence on Google+, we discussed how its outreach tools can help you build your audience on the platform. In the second part of our series, we will discuss methods for using content to reach your audience and build a following.

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6 Tips for Building a Presence on Google+

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When Google debuted their social media platform in the summer of 2011, there were many who were skeptical about its ability to build a long term, engaged audience. Facebook and Twitter were dominating the landscape and newcomer Pinterest’s popularity was growing. While Facebook, Twitter and newer sites like Instagram dominate the current social media landscape,…

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