What We Can Learn from the World’s Finest Content Marketers- Part 2

In the second part of this series, we will examine content marketing campaigns that are designed to strengthen the positioning of companies, products and services in their respective markets. These companies utilize a variety of tools including video and social media to define who and what they are in the minds of consumers. They seek…

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What We Can Learn from the World’s Finest Content Marketers- Part 1

What makes a content marketing campaign effective? What is it about certain campaigns that lead consumers to engage? Are these campaigns better financed? Do the companies have more resources? Are their teams more creative? Of course money and resources are important and creativity is a prerequisite, but beyond that, the best campaigns serve the desired…

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8 Ways to Draw More Eyeballs (and readers) to your LinkedIn Posts

LinkedIn is the most business-oriented of the prominent social media platforms. While it’s not a party like Facebook, an overload of thoughts, jokes and good information like Twitter, or a bastion of visually stunning how-to guides like Pinterest, LinkedIn serves a critical function. LinkedIn doesn’t hide its role as a driver of business and future…

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Absolute’s Campaign for a Mobile-Friendly Tampa Bay

At Absolute Marketing Solutions, one of the most critical activities that we take part in is providing thought leadership on topics within mobile and digital marketing. Google’s “mobile-friendly” update has sent shockwaves across the business world as companies began to focus on whether or not their websites are responsive for users on mobile devices. It…

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6 Tips for Dealing with Negative Comments on Twitter

Dealing with negative comments from people on Twitter is much the same as dealing with customer complaints at your store or office. If a customer was in front of you, you wouldn’t leave him standing there while you did a bunch of other stuff, give them a scripted reply (I hope) or completely blow him…

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