Absolute Marketing Solutions President Brings Mobile Marketing Expertise to Bio/Pharma Leaders

TAMPA, FL – July 30, 2012 –Alfred Goldberg, Co-Founder of Absolute Marketing Solutions, a Tampa Bay digital marketing agency that specializes in mobile application design and responsive website development, has been selected as a speaker at the Mobile Innovation for HCP Engagement event.

Produced by CBI, the leading provider of conferences for the pharmaceutical, biotechnology, medical device and healthcare industries, the conference will take place in New Brunswick, New Jersey on August 8-9, 2012. Goldberg will join 13 other experts in pharmaceutical marketing from around the country to discuss emerging trends, innovations and strategies in engaging health care professionals.

“With HCP professionals having one of the highest penetration rates of smartphones and tablets, the opportunity for the pharmaceutical industry to create engagement and relevance is incredible,” said Goldberg. “Additionally, fragmentation is not as prevalent a problem as in other industries making it easier for pharma to push the boundaries of the medium. I am excited to address this topic to industry leadership.”

CBI’s premier conference offers the opportunity for attendees to drill down to the core of mobile technology and marketing programs in the life sciences industry. The speakers will share best practices across the industry on leveraging advances in technology for better connections with prescribers.

“In planning CBI’s Bio/Pharma Forum on Mobile Innovation for HCP, we selected Alfred Goldberg to present a cross-industry perspective on the fundamentals of mobile technology as a marketing tool and how such platforms can increase customer engagement in the digital age,” said Jean Adams, Program Manager for CBI. “Because the bio/pharmaceutical industry operates in a highly regulated environment, integrating new technologies like mobile platforms into the marketing mix can be an especially difficult task. We believe Alfred’s presentation will give bio/pharma attendees a glimpse into the power of mobile marketing in the hands of today’s consumers.”

Some of the other speakers confirmed for the conference include Blake Schiller, Manager of Mobile and Social Media at AstraZeneca, John Vieira, Senior Director of Strategic Marketing at Daiichi Sankyo, and many more.

For more information, please visit the Mobile Innovation for HCP Engagement event page.

About Absolute Marketing Solutions
Since 1999, Absolute Marketing Solutions has been developing high quality mobile applications, responsive websites, and mobile strategy to clients worldwide. Absolute understands that to succeed on mobile, businesses need a strategy that matches consumer demands on every digital platform. Absolute Marketing Solutions specializes in mobile strategy, design, and development alongside digital marketing efforts such as SEO and conversion analysis. We combine the technological and marketing expertise necessary for companies to drive engagement and achieve success.