Who Really Controls Your Company’s Reputation?
published by Natalie DiRoberto on October 5, 2021
As we are sure some of you have experienced, the public can either build or destroy your business’s reputation. Although the use of public relations should help you convey your company’s message, products, or services, it is ultimately up to the public to determine how that message is understood. As Mark Twain once said, “The … Read more
Celebrate National Coffee Day with the Portico Cafe:
published by Natalie DiRoberto on September 28, 2021
Coffee has become a staple for nearly 1 billion people around the world. We drink it throughout the day to keep us alert, it assists us in creating new ideas, and now, fuels change through purchases made at the Portico Cafe. Absolute Marketing Solutions has recently worked with the Portico and the Portico Café in … Read more
Attract an Audience with Advertisements
published by Natalie DiRoberto on September 14, 2021
If you look around, advertisements are everywhere! We see them in the windows of stores and restaurants, hear them on our way to work, collect brochures from companies of interest, and click ones that pop up across our phones. Although it may seem like there is an overwhelming number of advertisements, businesses use this tactic because it … Read more
To Exhibit or Not to Exhibit?
published by Natalie DiRoberto on July 16, 2021
Attending conferences and exhibitions is a common event for most professionals. The 2019 U.S. B2B trade show market was 15.5 billion dollars, and that only represents the business-to-business segment of tradeshows. However, participation in tradeshows, exhibitions, and conferences is not limited to just attendance. These shows provide several opportunities for businesses to share their message … Read more
Five Questions to Ask Yourself When Selecting the Right Sponsorship:
published by Natalie DiRoberto on July 8, 2021
During the 2021 Superbowl, big-name companies like Budweiser and Pepsi paid more than $5 million to sponsor a 30-second commercial slot! For small businesses, we understand that this number is way outside of your budget; however, this doesn’t mean that you should completely disregard the idea of sponsorships. While you don’t have to sponsor national … Read more