Archive for 2017
The history of websites for cultural institutions
Historically, many institutions were organized solely on the physical limitations of their space. Museums, zoos, and aquariums all had physical walls that separated the art, artifacts, and animals from the general public. Access to programming could only occur when visitors entered the institution. Certainly, institutions had community programming in which experts would bring some of…
Read MoreHow creating and nurturing a digital community can elevate a cultural institution’s presence (and increase ticket sales)
In the minds of consumers, the experience of visiting a cultural institution such as a museum, zoo, or aquarium, hasn’t changed much. Once a year, parents want to find something fun to do with the kids and decide to visit an exhibit they’ve never been to before.After a few Google searches, scanning online reviews and…
Read MoreThe AIDA Model and Why it Matters for your Business
The past, present and future of AIDA’s impact on marketing There is a long standing claim that the average American is exposed to 5,000 ads each day. Although I do not know if this is a verifiable fact, I do know that the number of messages across an ever increasing number of channels means that…
Read More3 Ways to Improve your SEO in 2017
The Internet has done some pretty cool things. It’s leveled the playing field by giving small companies the ability to compete with big ones in a way that was never possible before. The bad news is that it’s leveled the playing field – by giving other companies the chance to directly compete with yours. That means your competitors…
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