Archive for 2017
“Siri, what restaurants are near me?” How to break into local SEO for restaurants
Like many restaurateurs, you probably see a lot of new faces in your restaurant every week. But where are all these new diners coming from? Most restaurateurs we have spoken to believe the adage that “the only marketing a restaurant needs to do comes from the kitchen,” and that word-of-mouth is responsible for bringing in…
Read More5 New Years’ Resolutions Your Restaurant Should Have
Every year, millions of Americans decide to make a list of ways to improve themselves in the new year. Whether it’s to drop a few pounds, land a dream career, or take a vacation to a bucket list destination, many people have dreams and aspirations. As a restaurant owner, you’ve probably made a few resolutions…
Read MoreHoliday Marketing Ideas for Restaurants and Bakeries
My mind was blown when I learned that it’s a widespread tradition for Jews go to Chinese restaurants on Christmas Day in America. This tradition goes back many decades to a time when Chinese restaurants were among the few restaurants that were open on Christmas Day. Although more restaurants now remain open for Christmas Day,…
Read MoreHow to measure your restaurant’s brand awareness
The concept of a brand can sometimes be difficult to define. For many of our clients, they express a vision of what they believe their brand is, and what kind of experience they offer their customers. For some restaurants, they hit the mark, while others may find that there is a gap between what they…
Read MoreWi-Fi marketing for restaurants and bars
How to leverage free Wi-Fi to drive sales and customer loyalty Wi-Fi marketing is one of the most cost-effective and innovative ways for restaurants to increase customer loyalty and brand recall while using hardly any additional technical resources. If you own a restaurant or bar, you may consider the benefits of Wi-Fi marketing, but you…
Read More