Archive for 2017
How to React to a PR Crisis
What to do when you and your company’s reputation is at risk Companies that have faced a public relation crisis often find reputations that may have taken years or even decades to build can be destroyed in just moments. In some cases, a single event or incident can completely alter the public’s perception of a…
Read MoreWhat is a reasonable hourly rate for a Tampa marketing agency or freelancer?
There are several factors used by marketing companies and freelancers to determine an hourly rate that you should be aware of if you’re considering hiring an agency or marketing professional. These include your needs, industry standards, and the marketplace. Most agencies evaluate all three factors before deciding upon an hourly rate. For freelancers, many experts…
Read MoreThe importance of a mobile-friendly website
If you are reading this blog, then either one of two things are likely true. Either you have just discovered that your website is not mobile friendly or you aren’t yet sure (You can test it here). In either situation, you are probably wondering whether or not you should even care. It should not come…
Read MoreFour questions you need to ask yourself before advertising
The Japanese have a proverb that if your only tool is a hammer, everything begins to look like a nail. When it comes to small business marketing, that tool is often advertising. Although we strongly believe in the power of advertising, many of the small businesses we have worked with have needlessly wasted thousands of…
Read MoreSEO News Flash: RIP to Google Instant Search
Launched in 2010, the Google Instant Search feature was designed to provide users with information as quickly as possible. When you began to type a search term, Google provided some predictive suggestions for what it thought you were looking for and displayed search results below the search box. Now, those search results will only appear…
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