Archive for 2015
What Businesses Need to Know about Google’s Changed Local Search Display
Photo: A search made for local shoe stores in Tampa. Yellow: paid placement, Blue: Local Results, Green: Organic Results. The value of local search stepped up its game recently as Google unveiled a new local search display format that presents both new challenges and opportunities to advertisers and small businesses. It was so subtle that…
Read MoreHip to be Rectangle? Can Instagram’s Landscape and Portrait Orientation Formats Help Marketers?
A couple weeks ago, Instagram announced a bold shift to allow users to post landscape and portrait-oriented photos in addition to square photos. The company that patterned their photo style similarly to the Polaroid pictures of the past, will now support photos and videos with a wider or longer viewpoint. This is a major move…
Read MoreThe Importance of Mobile Strategy for Business
Don’t get FOMO, go Mobile. Mobile has long evolved from a buzzword to a huge opportunity for business owners to reach their audiences and increase their revenue. But what exactly does a mobile strategy for business look like? What factors are to be considered when creating one?
Read MoreWhat’s With the New Google Logo?
Google recently made headlines in the news for something a little more subtle than usual: the company unveiled a new, evolved logo. While the font change might not seem like a paradigm shift, the rebranding of the company goes to shows the importance staying modern and adapting to the latest trends in technology.
Read MoreWhat’s With the New Google Logo?
Google recently made headlines in the news for something a little more subtle than usual: the company unveiled a new, evolved logo. While the font change might not seem like a paradigm shift, the rebranding of the company goes to shows the importance staying modern and adapting to the latest trends in technology.
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