Discussing Digital Marketing Acronyms

seo_acronym

Have you heard the terms SEO, SEM, or PPC being used casually in a business meeting or conversation? It’s easy to nod along, never admitting that you don’t know what these acronyms mean. That’s okay. We’ve compiled a list that explains what these basic marketing terms, so you can feel empowered to use them and…

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4 Preventative Measures Can Curb Restaurant Turnover

It’s Friday night and your best server is nowhere to be found. He worked earlier, but never returned from his break. You have called him repeatedly and his phone goes straight to voicemail. You’ve always depended on this server. He works long hours, double shifts, and rarely complains. Your stomach drops. Has he been overworked?…

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8 Necessary Elements for Successful Logo Design

Logo Brainstorming

We are surrounded, from the second we wake until the time we lay back down, by logos. Not only do we look at them, but we interact with them on our phones, computers, and tablets. You may not always notice, but they are always present… and the ones you do notice stand out for a…

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Three Reasons Your Restaurant Should Embrace Employee Social Media Advocacy

If you are like many restaurant owners, you know that your staff spends a great deal of time (hopefully off the clock) on social media. Yet if you are like most restaurant owners, you may not have considered how this behavior could have a positive impact on your business. Restaurant owners have long understood the…

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Are your employees on social media? Here are some considerations for enforcing a social media advocacy program

social_media_advocacy_program

Getting your employees to become social media advocates can be a great way to amplify your reach and acquire new customers. According to Brandwatch, 1,000 employee advocates can reach 1 million customers, drive 50,000 social engagements, and create 5,000 unique pieces of content. Consumers care deeply about endorsements made by their peers and will listen…

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