Best Practices for Mobile-Friendly SEO

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Everyone wants to be first on Google. Everyone wants to be in the number 1 position, on the first page. In order to gain visibility on mobile search, companies require a strategy that applies the best practices when it comes to local SEO, continually improving site speed, adhering to mobile-friendly design, and more.

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The Writing’s on the Wall: The Evolution of Facebook Advertising

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One of the first words that comes to your mind when you think of online advertising is invariably, Facebook. Facebook has long worn the crown for being not only the world’s biggest social network, but one of the most powerful and engaging platforms for advertisers, brands, companies and organizations to amplify their presence. Part of…

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The Awareness Ladder and Your Business: How Proper Web Design can Convert

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In the marketing world, the Awareness Ladder is defined as an approach that takes into consideration a user’s knowledge of your business, and compels them to convert by offering them a solution or service to what problem they need solved. Many businesses fail to take into account that the awareness ladder is not just dedicated…

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3 Takeaways from the 2016 Digiday Brand Summit

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The Digiday Brand Summit took place in the lush atmosphere of Key Biscayne, where more than 20 international legacy brands came together to meet with digital innovators and technology developers to examine the issues that arise in collaborating internally and externally on brand-building strategies. Over three days of panel discussions, workshops and case studies, a…

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5 Tips for Hiring a Digital Marketing Agency

In every industry, in every city, in every country, across the globe, companies are fighting feverishly to gain an advantage over their competitors. Aside from product advantages, businesses use a variety of marketing strategies to draw in consumers and convert them to buyers. Among the strategies, digital marketing has become one of the most desirable…

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