SEO Myths that Need to Die in 2017

seo myths

At Absolute Marketing Solutions, we get a lot of questions about how to maximize efforts in search engine optimization. What are the best activities to engage in if we only have a few hours a month? What are the fastest ways to improve my rankings? How can I be on the first page of Google…

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Can a website be an educational tool for cultural institutions?

How navigation and website design can inform and educate your visitors about your institution Museums and other cultural institutions need to look at themselves as much more than brick and mortar organizations. The visitor’s experience isn’t limited to the walls of a building. With the advent of digital technology and social media, organizations can provide…

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The history of websites for cultural institutions

Historically, many institutions were organized solely on the physical limitations of their space. Museums, zoos, and aquariums all had physical walls that separated the art, artifacts, and animals from the general public. Access to programming could only occur when visitors entered the institution. Certainly, institutions had community programming in which experts would bring some of…

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How creating and nurturing a digital community can elevate a cultural institution’s presence (and increase ticket sales)

In the minds of consumers, the experience of visiting a cultural institution such as a museum, zoo, or aquarium, hasn’t changed much. Once a year, parents want to find something fun to do with the kids and decide to visit an exhibit they’ve never been to before.After a few Google searches, scanning online reviews and…

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3 Ways to Improve your SEO in 2017

seo_in_2017

The Internet has done some pretty cool things. It’s leveled the playing field by giving small companies the ability to compete with big ones in a way that was never possible before. The bad news is that it’s leveled the playing field –  by giving other companies the chance to directly compete with yours. That means your competitors…

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