Protecting Your Business from Social Media Impersonation Scams: Tips and Insights

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Signs of a fake Facebook message include mismatched URLs, grammatical errors, urgency or threats, unsolicited or generic greetings, and requests for sensitive information. Always check the sender’s profile for verification badges, be wary of messages promising unrealistic rewards, and verify suspicious messages through official Facebook channels. Reporting suspected fake messages to Facebook can help prevent further scams.

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Unlocking Customer Insights: The Power of Job-to-be-Done Theory for Small Businesses

Explore the transformative power of Jobs-to-be-Done (JTBD) theory for small businesses. Learn how understanding customer needs through JTBD can enhance product development, marketing strategies, and competitive advantage. Essential reading for small business owners seeking practical insights for growth.

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