Posts Tagged ‘Series’
Sales Promotions
Series The Promotional Mix Sales Force « Previous 1 2 Sales Promotions Although most people have experienced some form of sales promotion, many small business owners do not thoroughly consider this component of the promotional mix. Moreover, even those businesses that do utilize sales promotions rarely consider the impact beyond the short term. Natalie DiRoberto…
Read MoreExhibitions and Conferences
Attending conferences and exhibitions is a common event for most professionals. The 2019 U.S. B2B trade show market was 15.5 billion dollars, and that only represents the business-to-business segment of tradeshows. However, participation in tradeshows, exhibitions, and conferences is not limited to just attendance. These shows provide several opportunities for businesses to share their message…
Read MoreSponsorships
During the 2021 Superbowl, big-name companies like Budweiser and Pepsi paid more than $5 million to sponsor a 30-second commercial slot! For small businesses, we understand that this number is way outside of your budget; however, this doesn’t mean that you should completely disregard the idea of sponsorships. While…
Read MoreIntroduction to the Promotional Mix
Series The Promotional Mix Introduction to the Promotional Mix Sponsorships Exhibitions and Conferences Sales Promotions Word-of-Mouth Marketing Product Packaging Advertising Direct Marketing Solutions Sales Force Introduction to the Promotional Mix If you are like many business owners, you know it is important to market your products and services. However, when you look at all the…
Read MoreRestaurant Marketing: The Big Picture
Series Restaurant Marketing Restaurant Marketing: Beyond the Plate Restaurant Marketing: The Big Picture Restaurant Marketing: The Big Picture With abundant information and hundreds of channels to utilize, marketing can overwhelm even the most experienced business owners. So it’s not surprising that restaurateurs are often confused about the most essential elements of marketing and how to…
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