Unlocking Customer Insights: The Power of Job-to-be-Done Theory for Small Businesses

By Alfred Goldberg | December 11, 2023 | Comments Off on Unlocking Customer Insights: The Power of Job-to-be-Done Theory for Small Businesses

Explore the transformative power of Jobs-to-be-Done (JTBD) theory for small businesses. Learn how understanding customer needs through JTBD can enhance product development, marketing strategies, and competitive advantage. Essential reading for small business owners seeking practical insights for growth.

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