What Businesses Need to Know about Google’s Changed Local Search Display

Photo: A search made for local shoe stores in Tampa. Yellow: paid placement, Blue: Local Results, Green: Organic Results. The value of local search stepped up its game recently as Google unveiled a new local search display format that presents both new challenges and opportunities to advertisers and small businesses. It was so subtle that…

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More Tips for Building a Presence on Google+

In the first part of our series on building a presence on Google+, we discussed how its outreach tools can help you build your audience on the platform. In the second part of our series, we will discuss methods for using content to reach your audience and build a following.

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6 Tips for Building a Presence on Google+

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When Google debuted their social media platform in the summer of 2011, there were many who were skeptical about its ability to build a long term, engaged audience. Facebook and Twitter were dominating the landscape and newcomer Pinterest’s popularity was growing. While Facebook, Twitter and newer sites like Instagram dominate the current social media landscape,…

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Mobilegeddon Will Not Break the Internet!

We are getting close to the big day. Tax day! No! Well, yes, technically, but that’s not the big day I’m talking about. April 21 marks the day that Google’s Mobile-Friendly update will take effect. Fear, bordering on panic is starting to overcome business owners who rely on search results and website conversions to drive…

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