Is Twitter Dead?

Sad but true, we all know the scene. The place is packed with black-clad mourners. The slow rush of salty tears stream down the faces of those gathered when their thoughts drift on the memory of the departed. The family marches in and is greeted with hugs, pats on the back and awkward apologies. The…

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360 Videos on Facebook and YouTube

YouTube and Facebook recently opened the floodgates of a new video-viewing format that is going to change the game for users, publishers and content makers. 360 video is becoming a new mainstream technology that allows the viewer to immerse themselves into a video by incorporating a taste of virtual reality to the experience. On a desktop…

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Hip to be Rectangle? Can Instagram’s Landscape and Portrait Orientation Formats Help Marketers?

A couple weeks ago, Instagram announced a bold shift to allow users to post landscape and portrait-oriented photos in addition to square photos. The company that patterned their photo style similarly to the Polaroid pictures of the past, will now support photos and videos with a wider or longer viewpoint. This is a major move…

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6 Tips for Building a Presence on Google+

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When Google debuted their social media platform in the summer of 2011, there were many who were skeptical about its ability to build a long term, engaged audience. Facebook and Twitter were dominating the landscape and newcomer Pinterest’s popularity was growing. While Facebook, Twitter and newer sites like Instagram dominate the current social media landscape,…

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8 Ways to Draw More Eyeballs (and readers) to your LinkedIn Posts

LinkedIn is the most business-oriented of the prominent social media platforms. While it’s not a party like Facebook, an overload of thoughts, jokes and good information like Twitter, or a bastion of visually stunning how-to guides like Pinterest, LinkedIn serves a critical function. LinkedIn doesn’t hide its role as a driver of business and future…

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