Posts Tagged ‘digital marketing’
The AIDA Model and Why it Matters for your Business
The past, present and future of AIDA’s impact on marketing There is a long standing claim that the average American is exposed to 5,000 ads each day. Although I do not know if this is a verifiable fact, I do know that the number of messages across an ever increasing number of channels means that…
Read MoreWhy Does My Business Need a Blog?
For some business owners, the idea of taking time away from your business to start a blog seems like an unnecessary distraction that will yield very little benefit to you. On the contrary; blogging for your business has innumerable benefits which, done regularly, can reap advantages over your competition. Quality content has the ability to attract…
Read More3 Metrics for Measuring YouTube Marketing Effectiveness
Many businesses and organizations are investing in video as part of their digital marketing strategy, especially recently with the advent of new video technologies that allow for live streaming, virtual reality, and other interactive mediums.
Read MoreCAUGHT IN THE ACT: WE FOUND A DIRTY SEO IN SOUTH TAMPA
*the names have been removed in this story to protect the innocent* It was a Monday afternoon when Julie* looked up from her copy of a Tampa Magazine* and asked, “Did you know that Google offers a premium monthly flat rate ad program?” At first, we were excited to learn about the prospect of employing…
Read More4 False SEO Claims and Why They Aren’t True
One of the biggest challenges that digital marketers and Search Engine Optimizers (SEOs) have had to deal with over the years is the low barrier of entry into the industry.
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