Posts Tagged ‘customer retention’
Don’t Shoot the Messenger: Customer Feedback Is Market Intelligence
Series The Promotional Mix Restaurant Marketing: Beyond the Plate Restaurant Marketing: The Big Picture Introduction to the Promotional Mix Sponsorships Exhibitions and Conferences Sales Promotions Word-of-Mouth Marketing Product Packaging Advertising Direct Marketing Solutions 1 2 Next » Don’t Shoot the Messenger: Customer Feedback Is Market Intelligence TL;DR: Uncomfortable customer feedback should not be treated as…
Read MoreWhy Second-Order Thinking is Essential to Modern Marketing Strategy
TL;DR:
First-order thinking in marketing focuses on immediate results (like sales or clicks), while second-order thinking considers long-term consequences (like brand loyalty or customer expectations). Smart marketing strategy demands second-order thinking—looking beyond quick wins to anticipate ripple effects. Brands like Apple, Netflix, and Patagonia thrive by thinking multiple steps ahead. Missteps from Gillette and Pepsi show what happens when brands fail to do so. To level up your strategy, always ask: “And then what?”