5 Ways that Wearable Technology is Affecting Marketing

The wearable technology market is growing by leaps and bounds and doesn’t show any indication of stopping soon. Products like FitBit have already found their niche in the universe of consumer usefulness. And while initial reviews of smart watches from Apple and Android have not been overwhelming, it’s assured that new design iterations and new…

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Apple Watch Review: Huge Anticipation, Swift Irritation

Much to the chagrin of my friends and colleagues around me, I am a helpless Apple devotee, and have been for as long as I can remember. My childhood was spent in front of a Mac. My parents sent me off to college with a brand new iBook G4. A few years later, I upgraded…

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